As anyone who’s read The Last Psychiatrist understands, advertising is the sincerest form of psychology because the livelihoods of everyone involved depends directly on the accuracy of the assessment. The advertising agency / client feedback loop is nearly instantaneous and completely unforgiving, and therefore the manner in which the products are hawked to a particular demographic is a harsh and sometimes magnifying mirror.
So what does recent firearm advertising say about us shooters? I took a quick browse through a few of this month’s gun rags and saw a couple of themes. Hit the jump to have a look!