Patrick Kilchermann of Instant Accuracy, Meet the Streisand Effect. Streisand Effect, Meet Patrick Kilchermann
So about a year ago, Caleb at Gun Nuts junked the light night cable TV pitch come to the shooting community, Instant Accuracy. tl;dr: If you want a proven, skill improving at home dry-fire program, you can get better ones for less, or free.
Anyway, this didn’t sit well with pitchman Patrick Kilchermann, who was apparently unable to defend his business practices or product using logic, reason, facts or evidence, (or even been able to move his google ranking above Caleb’s review) instead resorted to the last refuge of hacks and scams: the lawsuit threat.
This is, of course, laughable and absurd. The answer to a negative review is to either improve the product by answering the criticisms, or to disprove the premises of the criticism. The threatened lawsuit does neither, and is a tacit admission of intellectual bankruptcy and weakness. I find this kind of anti-intellectual, bullying legal thuggery absolutely loathsome and while its inevitable backfiring is amusing, I am disgusted that people are burdened with the requirement to defend themselves from it.
Suing over deliberate defamation, slander or character assassination is understandable, but Caleb did nothing of the sort. Anyone who knows about shooting, and marketing, that views Instant Accuracy will see it for the As Seen On TV snake oil that it is. It would be best if Kilchermann developed a spine and/or honor and withdrew the threat, but part of me wants to see this throw down cost Instant Accuracy legal fees (of both sides) to discourage this kind of harassment of reviewers in the future.